Corporate Video Training 2013 Trends

Trends provide us an opportunity to mark ourselves against what’s new or popular. Or, we can choose to ignore them.  But, the biggest indicator of a trend that is here to stay is its popularity, or, in the case of training, its widespread use.   Then, it becomes a question of how better to use that trend.Corporate training video trends for 2013

With that in mind, we thought you’d like to see some data when thinking about business video trainings for 2013:

  • Almost 60% of executives surveyed by Forbes said they would watch video before reading text on the same webpage. Nearly 65% of respondents would visit a vendor’s website after viewing a work-related online video.

What does this mean for your next training course where the motivation is higher to learn something new?

According to the Dept. of the Navy, video is a great tool for boosting retention of information because it is so emotive. It is especially effective in getting a point across when mixed with an interactive session, in a classroom or e-Learning.

Here are the top three “technologies” companies plan to acquire and use this year (Source: Cox Consultants survey of 542 respondents in 29 industries across 20 countries):

  • Mobile Learning
  • Social Learning
  • Video learning

And, when it comes to video learning, this is what trainers want from the video:

  • Easily integrates with E-learning courses: 38.7%
  • Available via the Internet: 31.6%
  • Short duration: 29.8%

Here are the top 4 skills they’ll be using video training to teach (851 respondents):

  1. Soft Skills: 12.1%
  2. Technical Training: 11.1%
  3. Leadership and Management trainings: 11%

If you are looking for short leadership training videos to include in your next E-Learning course, please contact us.  We have an extensive video library of world-class business leaders who show the skills you’re teaching.

Then again, if you’re still using DVD trainings, which many of you are, we can help you there as well!

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