Trends provide us an opportunity to mark ourselves against what’s new or popular. Or, we can choose to ignore them. But, the biggest indicator of a trend that is here to stay is its popularity, or, in the case of training, its widespread use. Then, it becomes a question of how better to use that trend.
With that in mind, we thought you’d like to see some data when thinking about business video trainings for 2013:
- Almost 60% of executives surveyed by Forbes said they would watch video before reading text on the same webpage. Nearly 65% of respondents would visit a vendor’s website after viewing a work-related online video.
What does this mean for your next training course where the motivation is higher to learn something new?
According to the Dept. of the Navy, video is a great tool for boosting retention of information because it is so emotive. It is especially effective in getting a point across when mixed with an interactive session, in a classroom or e-Learning.
Here are the top three “technologies” companies plan to acquire and use this year (Source: Cox Consultants survey of 542 respondents in 29 industries across 20 countries):
- Mobile Learning
- Social Learning
- Video learning
And, when it comes to video learning, this is what trainers want from the video:
- Easily integrates with E-learning courses: 38.7%
- Available via the Internet: 31.6%
- Short duration: 29.8%
Here are the top 4 skills they’ll be using video training to teach (851 respondents):
- Soft Skills: 12.1%
- Technical Training: 11.1%
- Leadership and Management trainings: 11%
If you are looking for short leadership training videos to include in your next E-Learning course, please contact us. We have an extensive video library of world-class business leaders who show the skills you’re teaching.
Then again, if you’re still using DVD trainings, which many of you are, we can help you there as well!