Tag Archives: cognitive biases

Bad Decision-Making Caused by the Familiar

by Holly Green Not long ago, Car and Driver Magazine conducted a test to compare normal driver braking times against “impaired” braking conditions, such as drinking, texting, or checking email while driving. The test involved a driver going 70 miles … Continue reading

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Effective Communication to Effectively Persuade

Many of us act as though we all see the same reality, yet the truth is we don’t. Human Beings have cognitive biases or blind spots. Blind spots are ways that our mind becomes blocked from seeing reality as it … Continue reading

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