Anita Roddick, who founded the Body Shop, spent her life motivating and leading people toward corporate social consciousness. She used her cosmetic business to distribute products made by communities who needed her business to survive. She could have just as easily chosen the cheapest supplier or more convenient vendor. Instead, she wanted to help others.
Also, she was a strong advocate for the environment.
Anita Roddick would have been happy to know many of our younger workers today who insist on working for socially conscious companies. In a team engagement training video designed for leaders and managers who want to build high performance teams, Roddick was upfront in showing her passion. She said, “It would mean death to me, my spirit”…to not help the less fortunate. She had an authentic way of speaking, that engaged her team and inspired them. They not only worked for a cause but helped her company to succeed as well.
Roddick is featured along with four other successful leaders in the leadership training motivation video, The Wisdom of Caring Leaders. Each of these leaders add a key leadership style and show how to effectively inspire and engage teams.
At a time when change is fast and team engagement critical, this leadership training video will help groom leaders who can benefit from the wisdom of successful leaders like Anita Roddick.